We see them and use them every day, they’re useful when deployed properly and can provide useful performance metrics for your site. I’m talking of course about the humble hyperlink!
According to The Oxford Dictionary a hyperlink is:
A link from a hypertext document to another location, activated by clicking on a highlighted word or image.
Notice how I highlighted the word activated? I’m talking to all you broken link harbourers! Dead links that lead to nowhere are just as annoying as that broken link you’re guaranteed to click on, resulting in either nothing happening, or this:
That’s what really grinds my gears….And what’s with the option of opening a link in the same tab? Why would someone do this on purpose? As someone who works in digital, I’m concious that I want people to stay on my site, regardless of whether I’m referencing another source. It’s a missed opportunity to show your potential clients and peers that you know what you’re talking about, you’re clued up in your subject area and you’re not afraid to use materials from elsewhere.
Like this handy infographic from Bitly (notice how this link opens in a new tab?):
I could go on and on, but it’s starting to grind my gears even more just thinking about it!